Is bigger better? Not always, and here is why!
If I had a dollar for every time someone said to me “can you make the logo” bigger I’d be rich! Well maybe not rich, but it is one of the most comment bits of feedback we get.
Now I hear you say, “if it’s common feedback why not just do it”? Well that is a good point, but it really is a case that bigger isn’t always better, and here’s why…
Your customers aren’t here to see your logo
The goal of every website is to get people to visit. When you get those visitors what is it that you want them to do? For many sites it’s about selling something - be that a product or a service.
With that in mind when someone lands on your website, what is more important - that they sit there and admire your beautiful logo, or that they can instantly see what it is that you do and how you can help them?
Don’t get me wrong - a logo is important (very important), as are the colours, fonts and images that are used on your website, but they are all supporting acts for your content. Your branding elements bring everything together, they visually tell people who you are, provide a nice environment for your content and build familiarity.
The subtlety of design
This one is a bit wanky, but good design is subtle, and it ensures that everything works in harmony and is balanced. Look at some of the big brands - the likes of Apple, Nike, McDonalds - the logo on their websites are discrete and allow for their imagery, content and products to take center stage, yet because everything works together you know instantly who they are.
Working through a proven web design process will ensure that all elements of your website are balanced and give your visitors the best possible experience.
So when you’re looking to next embark on a website redesign give some thought to who your audience is and work with expert web designers who can give you the benefit of their web design and development expertise.
Michael Scruse
Michael brings a rare blend of technical, web and sales expertise to every project, backed by over 30 years of experience in the IT industry.
He’s also a qualified chef, though these days his culinary skills are mostly reserved for the home kitchen. A self-confessed history buff, Michael is currently deep into researching his own family tree.